Caitlin has always loved art. From the time she could hold a pencil, she was drawing everything she saw. Growing up in Old Saybrook, CT, provided her with a rich backdrop for her imagination. With it's salt marshes, beautiful beaches, and small town environment, Caitlin developed her technical skills and imagination. Today, she is a Communication Arts and Art (Design) double major. She loves worship, beaches, sunsets, chocolate, traveling, and friends. She hopes to pursue a career in photography, design, art, communications...in many things.
Caitlin's Artist Statement:
"Bad design is smoke, while good design is a mirror." --Juan-Carlos Fernandez
Good design is like a mirror. No matter what you design-it will always be a reflection of you because your creative genius, styles, and abilities went into making it.
This project is very much a mirror for me. I branded myself as a freelance designer. My company name is CPUREDESIGN. The name and design for the company are very conceptual. My name is Caitlin, obviously beginning with a C. The name Caitlin means Pure. Put them together and you have C Pure. The play on words happens in the sentence: C Pure Design = see Pure Design. Pure denotes clean and simple. The word mark for the company is clean, simple, pure- it includes few colors, simple font, and the power is in the concept.
As a designer, I live by the rule of less is more. In the future, I hope to incorporate that into my art and photography. I love original photographs that are well-taken at the point where the shutter is tripped. Photoshop is great, but there is something spectacular about capturing the moment as it is. There is a powerful beauty in "less is more" as a concept. Too much can detract from a message, too little can keep it from getting across. Design is about letting the power of the concept speak through the art. I plan to take this into all my work.